The Repertory was founded in 2016 by American/Lebanese Ayah Toutayo. The Repertory is English for Repertoire meaning journal. It represents a peephole into Ayah's world, caught in between Beirut and New York. She has always been fascinated by the innovative sense of the fashion and beauty industry; her grandmother was a designer back in the day so she likes to think of her passion for the Fashion world as an innate emotion.The Repertory began in her senior year of college. She has always wanted an outlet to share all her thoughts, crazy beauty experiments, outfit ideas and just genuinely connect with people.