NATURAL FORMULA*. PROFESSIONAL RESULT.
*between 80-99% natural origin ingredients
New generation ofprofessional formulas
THE FEAT OF THE INCORPORATING BOTANIC INCLUSIONS
Calendula, lavender, jasmine and immortelle flowers, as well as acacia leaves... L’Oréal Professionnel has incorporated carefully chosen flowers or leaves into each of its Source Essentielle shampoos and oils. To ensure that these inclusions do not affect the clarity of the formulas and remain in suspension, the L’Oréal laboratories set up a very rigorous process. To ensure that the inclusions are distributed evenly and held in suspension in an aqueous solution, the researchers identifed a natural gum – Gellan gum – which creates a sort of invisible structure within the aqueous solution.
EXCLUSIVE COMBINATIONS OF SURFACTANTS AND NATURALLY DERIVED INGREDIENTS
Surfactants are the core ingredients of a shampoo: they give it its cleansing properties, make it foam (or not) and can also give it a soft and silky feel. The L’Oréal researchers wanted to obtain the same level of performance and cosmetic results as those offered by a conventional shampoo, but using naturally derived ingredients. To do this, they developed two specific technologies: one for the Source Essentielle ranges for dry and colored hair, the other for the ranges for normal hair and delicate scalp.Each of these technologies is based on a very precise balance of carefully selected surfactants and cosmetic agents.