This mascara doesn't just volumize and lift, it delivers the dramatic look of false eyelashes without the hassle.

Maybelline New York's specially designed brush reaches every lash, grabbing them at the root for a maximized lift and curl.

Benefits:

• Fiber-Infused Formula: The unique formula is infused with fibers that adhere to your lashes, adding impressive volume and length.
• Long-Lasting Lift and Volume: Enjoy all-day wear with no flaking, smudging, or clumping. Your lashes will stay lifted and voluminous from morning to night.
• Effortless Application: The smooth formula glides on effortlessly, separating and defining each lash for a clump-free finish.
• Open Up Your Eyes: The dramatic lift and volume this mascara provides help create the appearance of bigger, brighter, and more wide-awake eyes.
• Maybelline Quality: Trust in Maybelline New York, a leading name in cosmetics, to deliver exceptional results with every use.

How to use:

• Start with clean lashes: Ensure your lashes are free from any previous mascara or residue for optimal application.
• Position the brush: Place the brush at the root of your lashes, getting as close to the lash line as possible.
• Wiggle the brush: Gently wiggle or jiggle the brush at the base of your lashes. This helps lift and coat each lash from the root.
• Sweep upwards: With a smooth, fluid motion, sweep the brush upwards from root to tip.
• Coat every lash: Ensure all lashes are evenly coated from root to tip for maximum volume and lift.
• Apply multiple coats: Apply additional coats to build volume and achieve your desired lash look.
• Don't let it dry: Work quickly and apply coats consecutively without letting the mascara dry between applications. This prevents clumping and flaking.
• Avoid pumping the wand: This pushes air into the tube, causing the mascara to dry out faster.