Max Factor False Lash Effect is a lengthening mascara that delivers volume, length and lift in one sweep. This unique lash-lifting brush and volumizing formula work to stretch lashes from root to tip, giving you a bright-eyed look in an instant.
- Gives you your fullest flutter yet, mimicking the effect of falsies with zero fuss.
- All you need to do is sweep and go.
- Volumizing and lengthening mascara.
- Rich formula helps increase lash volume.
- Patented liquid lash formula makes eyelashes look glossy and glamorous.
STEP 1: For extra volume and length, prep your lash look with False Lash Primer, sweeping from root to tip.
STEP 2: Apply Max Factor False Lash Effect over the top, zig-zagging through lashes for full coverage.
STEP 3: If you're going for a dramatic lash look, apply a second coat.
One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician Maksymilian Faktorowic. Today, Max Factor creates makeup products that amplifies women's beauty and fits into the context of their lives.
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