Want the London look? Prolong the life of any foundation for up to 8 hours so your makeup never lets you down with Lasting Finish Primer from Rimmel London.

Rimmel's first wear-enhancing base goes on nice and smooth – almost like a lotion – instantly smoothening and brightening your skin.

It minimizes pores and imperfections so makeup glides on easily and evenly.

Best of all, it continuously recharges your skin’s moisture which means your makeup feels light and comfortable all day long.

This highly moisturizing primer makes foundation look excellent (especially on drier skin!) Perfect before making up your face for the office or a night out.

Apply a small amount before putting on your foundation for a hydrated but natural base. It absorbs easily and creates a nice softened base for foundation to adhere to.

For the extra moisture that will allow your foundation to apply more easily and last longer, Lasting Finish Primer from Rimmel London is a must!