"This is a breakthrough product in the world of eyebrow pomades! First of all, it gives a long-lasting natural and/or bolder look depending on how you build up the product. The formula glides on easily, is very pigmented and super easy to apply thanks to the small angled brush that comes along. It's so precise that you can literally draw with it! I would've preferred it to be a tiny bit softer though... I have been using this for a couple of months and it did not cause my eyebrows to fall off like most other products would do, so for that I'd give it a 10! Now regarding the packaging, I think the entire Paradise collection is a win from a design perspective. L'Oreal went for a sleek rose gold color and an elegant shape. The product might seem small but the quantity is not bad."