Purple shampoo gently cleanses, moisturizes and neutralizes unwanted highlights from the 1st application.

Hair is soft and shiny, with radiant cold highlights for the purest white.

At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo.

Anti-oxidant Edelweiss extract protects the hair fiber. An extract of white mallow makes hair twice as shiny.

Features & Benefits:

• Neutralizes unwanted yellow tones due to natural oxidation.
• Illuminates natural highlights.
• Optimal maintenance solution for gray and white hair.
• Leaves hair soft and supple. 
• Vegan | Sulfate-Free | Paraben-Free | Silicone-Free | Gluten-Free

How To Use:

• Apply on wet hair.
• Leave on for 1 to 2 minutes then rinse.
• Its no yellowing action is intensified with each use.
• Reapply the shampoo to enhance the effectiveness of the active ingredients.

Concentrated formula: a small quantity goes a long way !