Meet Blond Absolu, the ultra-violet hair care system featuring our first purple shampoo. With neutralizing and caring properties, this collection aims to preserve the look of every blonde.
Immediate Anti-Brass Action
Get 8X more luminous hair* with our first purple shampoo and hair mask to treat all your brassy and yellowing concerns.
You Dare, We Care.
Blonding has no limits when you have the right products to preserve the health of your hair.
Blond Absolu Routine
Whatever Your Blonde: You Dare, We Care. Blond Absolu provides instant fiber care and immediate anti-brass action to achieve ideal blonding. Blond Absolu maintains and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within. Discover the blonde care regimen designed for your highlighted, lightened, or bleached blonde hair.
You Dare. We Care.
Blonde is more than a look. It is a statement. Being a blonde bombshell is exhilarating. But bleaching the hair leaves it vulnerable to dryness. Color fades and loses its unique tone. Meet Blond Absolu, the ultra-violet healing hair care that preserves the bright look and bold spirit of the modern blonde.
What Kind of Blond Are You?
There are as many types of blondes as there are women in the world. Some keep it subtle, others want all the drama. We’ve identified six iconic levels of blonde along the spectrum—with Blond Absolu routines to match. What kind of blonde are you?
The Faux-Blonde’s Survival Guide
Colorist Johnny Ramirez is responsible for some of the most beautiful blondes in Los Angeles. He’s known for his soft, natural, sun-kissed looks—what he calls “lived-in color.” Here are his top tips for living with salon-born blonde.
How To Care For Faux Blonde Hair
Going blonde is exhilarating. But stripping the hair leaves it naked and vulnerable. Blond Absolu provides healing care for hair that is 97% stronger qnd 92% more hydrated, with instant color neutralizing for 8x more luminous blonde.