INTRODUCING

Blond Absolu

Meet Blond Absolu, the ultra-violet hair care system featuring our first purple shampoo. With neutralizing and caring properties, this collection aims to preserve the look of every blonde.

Immediate Anti-Brass Action


Get 8X more luminous hair* with our first purple shampoo and hair mask to treat all your brassy and yellowing concerns.

You Dare, We Care.

Blonding has no limits when you have the right products to preserve the health of your hair.

Blond Absolu Routine

Whatever Your Blonde: You Dare, We Care. Blond Absolu provides instant fiber care and immediate anti-brass action to achieve ideal blonding. Blond Absolu maintains and perfects cool tones through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within. Discover the blonde care regimen designed for your highlighted, lightened, or bleached blonde hair.

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