Keep your Pigment in place and intensify color payoff with our new Pigment Primer! Creamy, blendable and easy to apply, this longwearing formula locks in color and helps prevent your favorite Pigments from creasing, smudging or fading. (Basically, it helps them reach their full pigment-potential.) Simply apply to the lids, or wherever you want your Pigment applied, using our Tapered All Over Shadow Brush or your ring finger. Wait a few seconds until the primer gets tacky, and then dab on your favorite Pigment until the desired effect is achieved.