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Maybelline New York

The Falsies Push Up Drama Mascara


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Dramatic lift and volume for the Falsies push-up effect
Our first cup-shaped bristles scoop and lift lashes from root-to-tip
Creamy, washable formula

Dare to get the push-up effect! This creamy, plumping formula delivers instant volume and holds the curl in place while the Push Up Cup Brush scoops and lifts from root to tip. Lashes look lengthened for a dramatic eye look. Suitable for contact lens wearers.

Step 1. Draw the Push Up Cup brush from root to tip of lashes.
Step 2. Repeat until desired lift and volume are achieved.
Step 3. Do not let mascara dry in between coats.