Lash out in bold, beautiful color with our new Worth the Hype Volumizing & Lengthening Mascara hues. A “rideordie” mascara through and through, this comfy formula lets you build up fuller, longer-looking lashes with ease. (It also features a brush that tapers at the tip, so you can coat even the littlest baby lashes at the inner corners of your eyes!)
Now, you can swipe your way to a truly gorgeous gaze in three more highly pigmented shades: brownish black, blue and purple. Starting at base of lashes, gently sweep brush from root to tip. Repeat until desired level of volume and overall awesomeness is achieved.